•4 Under-The-Radar Beauty Brands•
New year, new you, new discoveries. In light of January sales, there’s no better time than now to start throwing out night creams you’ve hoarded since 2009 and begin investing in new products that you’ll love throughout this new year and beyond. 2018 is promising to be the best year for beauty yet, with modern technology birthing swanky new ingredients and all sorts of multipurpose products that will give you real bang for your buck.
The past year has brought us a wealth of new brands, but there were a handful that stood out of the crowd. These up-and-coming skincare, body and health brands have definitely got their finger on the pulse, bringing us the coolest plant-, technology- and sometimes bacteria-infused products that, frankly, we can’t get enough of!
Scroll on to find out who these brands are…
Founder Susie marries the latest technology in her luxury skincare brand. Originally a nutrition expert, her passion for beauty led her into 5 years of research, which resulted in her own line of clean and adaptive skincare packed full of adaptogens. These are the extracts of unique healing plants that help control and balance your body’s levels of the stress hormone cortisol, which means improved mental performance when you eat it and glowing skin when it’s on your face. Genius.
A beauty dream draped in turquoise pastels, this small-batch 100% natural skincare brand run by the cheery Laura is as cute as it is effective. We’re totally in love with GG Grains at the moment: her signature exfoliator with bio-active enzymes grains is great for detoxing and rejuvenating dull skin. She’s promised new and exciting things to come this year, so we can’t wait to see what she’s got up her sleeve next.
This straightforward skincare brand with strong African heritage is one to watch in 2018. Not only are they uber affordable, their expert formulas mean your body gets spoilt through and through with hero ingredients like Rooibos, Baobab and Moringa to nourish your skin.
They also support the Connect The DOTS programme, which strives to educate, empower and inspire marginalised women farmers in Africa. Okay ladies, get in formation: this is definitely a #boss brand we get can get behind!
In case you didn’t know, probiotic skincare is all the rage right now…and we’re not talking yoghurt face masks here (although we love those as well). Scientists have proven that certain strands of bacteria – the good ones – are essential for maintaining the skin’s natural defenses. Probiotic skincare is all about replacing all this good bacteria that gets washed off in our rigorous cleansing routines, and Mother Dirt is one such brand championing the cause. Their AO+ Mist is a force to be reckoned with, with hundreds of reviewers sharing their stories of balanced skin, reduced body odour and hair that’s stays fresh even without washing. Who could say no to that?
– Jennie Lim