Explorers of Beauty, Business and Sustainability issues from the inside.

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WASTE AT CHRISTMAS – DO YOU CARE?

We’re no doubt all geared up to get some Christmas shopping done in the next few days amidst the Black Friday madness, but whilst you add your gift...

Herbivore Botanicals: Blue Tansy, Brighten and Moon Fruit Masks

Easily one of the most Instagrammed natural brands on the market right now, with an impressive range of 100% natural products and sleek branding to...

COMMUNITY DRIVEN PRODUCT DEVELOPMENT

What does that even mean? Sounds like some sort of millennial buzzword crap but stick with us on this one... 💄It’s rare in the...

HOW DO I LAND THE DREAM RETAILERS AS A BEAUTY BRAND?

This is us goofing around outside Sephora after our launch meeting with them last week 🤪 It's a dream come true to launch with a retailer like...

WHEN DO I QUIT THE DAY JOB?

This snap was taken TWO YEARS ago today (😱) and is of our first full time day on the business. We had both just walked away from our jobs in...

DO YOU KNOW YOUR CHEMICAL FROM YOUR MINERAL?

Every skincare expert we've ever met has the same bit of all-time beauty advice: wear sunscreen 👩🏽‍🔬 Rain or shine, overcast or drizzly,...

WHAT DOES CLEAN EVEN MEAN?

Can a non-natural brand like The Ordinary be deemed as clean? . This is how we see it: 🍏"Clean Beauty" and "Natural Beauty" to us, are two...

What is Vegan and Cruelty-free Beauty and Why Should I Care?

The vegan & cruelty-free beauty market is currently one of the fastest growing categories. 🐰What is...

The Root Diaries: Part Four

So I’m now over half a year into growing out my platinum blonde hair in a bid to improve the quality of my frazzled locks and get a glimpse of my...