Festivals drive people crazy, and this year’s biggest beauty event is no exception. With its roots firmly established in the US, the ever-popular Beautycon is back in London for another amazing year, bringing all the hottest US makeup and skincare brands with it! With promises of an exciting 40-brand lineup and star-studded cast of 40 celebs and influencers, it’s a wonder how anyone is going to get through it all!
We’d hate for any of you #cleanbeautycrew to miss out, so we took the time to wade through every page and every schedule to bring you the complete guide to everything you need to know about London’s first ever Beautycon.
Keep reading for the full insider breakdown…
The brands to see
So excited that our sister brand, BYBI Beauty, will be there at Beautycon with all their luxurious, high performance skincare products and their own fabulous pink stand to boot! Don’t miss your chance to chat to our co-founders Elsie and Dom, try all the signature heroes for yourselves and grabs lots of awesome freebies!
Buttermilk Skincare play online retail host to several well-loved brands from all over Asia. They’re specialists in Korean skincare, and stock an assortment of natural and clean k-beauty brands from Whamisa to Aromatica. Need some new products for your 10-step routine? Don’t forget to stop by while you’re around!
Best known for her multiple-award-winning Manketti Hair Oil, Charlotte Mensah’s eponymous brand will be hitting up Beautycon this Saturday, probably to transform every head of awful winter hair they see. If you’re curious about what makes their hair oil so special, now’s the time to go and try it for yourself!
This one’s a fave amongst crystal wellness lovers. Mother and daughter Intisar and Fatima were eager to bring beauty and wellness together – and did so by combining the mood enhancing power of colours with active, skin-friendly ingredients. Although they’re not natural, they’re definitely one to experience!
The people to meet
Keep your eyes open for Alesha me, who will be hosting, as well as influencers like Patricia Bright and Jordyn Woods, and beauty movers and shakers like Maria Hatzistefanis, founder of Rodial and Nip+Fab.
The talks to hear
Definitely not one to be missed, in this talk you’ll see big beauty names such as Lewys Ball and Ruth Crilly from A Model Recommends open up about their own journeys of self-discovery and learning to love themselves as they are — regardless of body type, religion or sexual orientation. It’s a deep one, but one that we expect will also be packed with invaluable life tips for everyone.
– Jennie Lim
Don’t miss out on all the exclusive insider goss, Instagram Live sessions and more from Beautycon — follow @BYBIBEAUTY here!